Marketing Project Management Practice
Putting persuasive copywriting together with effective project management to produce the best results
Professional copywriting comes in many forms. Newsletters, direct mail, seminars, trade shows, brochures, white papers, advertising–in online and offline forms—are just some examples of persuasive copywriting choices for creating awareness and interest in a company’s services.
The bad news is that, in spite of all those choices, we have never had so many marketing activities underperform. In spite of having the most compelling copywriting possible, the return on marketing investment for many service firms is dismal.
Every single part of a marketing program that involves professional copywriting is a project that has a beginning, a middle and an end. Most companies miss this key point, and don't apply a project management approach to make the most of the results that a sales writer produces. The result: missed opportunities, inefficient cost control, and a return on investment that is lower than it could be.
Adding to this, many companies believe marketing “experts” who claim that marketing results can't be measured. The result: determining the effectiveness of a program or initiative is based on "gut feel" or anecdotal evidence. Not the best basis for the best marketing decisions.
4R knows how to squeeze the most out of marketing dollar, pound, or euro. We manage your professional copywriting and associated marketing projects to achieve objectives in the most value-creating manner. And we stick with you to make sure that the results keep on coming!
We invite you to:
- Check out our library for marketing project management recommendations and resources.
- Contact us with questions about how to improve your marketing project effectiveness.
- Get a quote. You can provide details online and we will get back to you with a scope and quote.
Marketing Project Examples
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• Newsletter Publication • Web Site Creation/Redesign • Marketing Collateral Creation • Infoproduct Development • List Building Initiatives • Customer "Touch Point" Programs • Direct Response Campaigns |
• Live Seminars • Workshops • Webinars • Teleseminars • Trade Show Programs • Hospitality Suites |
• Customer Reference Programs • Proposal Preparation • Course Creation • Media Relations Programs • Publicity Initiatives • Lead Generation Campaigns |
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