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Real People, Really Leading: Talent Insights from Down Under with Caroline Williams, Senior Consultant, Marketing Angels
Finding the right caliber of
talent can be a challenge Caroline Williams is a senior consultant for Marketing Angels, a marketing consulting firm with offices in a number of cities in Australia. She and her partners in the firm provide a wide range of strategic marketing services to small and medium firms, including the "macro: areas of developing and executing marketing, brand, and customer loyalty/retention strategies to the more "micro" areas of product and service level management. Marketing Angels is a highly successful firm, based almost entirely on the top notch service provided by the principals of the firm. As a result, the firm is growing, and Caroline and her partners are faced with finding the right talent to add to the company. Trish talked to Caroline about the challenges she has experienced in finding the right calibre to add to the firm and what lessons she has learned in the process.
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