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Real People, Really Leading: Persuasion without Manipulation with Dave Lakhani
Dave Lakhani has owned and grown more than ten successful businesses in the past 20 years. Among other things, he has been dubbed a “multipreneur” by the business community, and can be found among other well known marketing experts on the seminar circuit. Dave is a master marketer whose genius owes a lot to his deep understanding of the principles of persuasion and how to use them. His book, Persuasion - The Art of Getting What You Want, has been described as the most practical persuasion book available today. Trish talked to Dave about persuasion in the context of the people we work with to grow our businesses, and how we can get what we want without manipulating. |
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