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Real People, Really Leading: Marketing from the Inside Out with Sybil Stershic, Quality Service Marketing
Your brightest marketing programs can either be made more brilliant or drastically dimmed by the people in your organization. Which do you prefer? Any CEO, president, or business leader has marketing on their mind--but in most cases what they are thinking about is aimed at the outside market. Little (if any) attention gets paid to the inside market--the staff, contractors and strategic partners who speak for or about the company to any number of critical external audiences. For nearly two decades, Sybil Stershic, President of Quality Service Marketing, has worked with a wide spectrum of companies to tap into one of the most powerful marketing tools around--the power of the enthusiastic employee. Sybil joined Trish to talk about marketing from the inside out and how leaders can gain big benefits from that activity. Among the topics they discussed:
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