The 4R Team
Trish Lambert, Founder and President
Trish brings over 30 years of marketing management and copywriting experience function to her customers. Her expertise resides specifically in the marketing of services rather than products—a key distinction that many marketing consultants do not make and that requires a particular set of skills and tools.
A marketing iconoclast, Trish finds that herself in harmony with breakthrough thinkers like Seth Godin and Michael Port. She is a staunch believer that marketing must focus on revenue generation and be accountable for results. Further, she views marketing as a “conversation between people,” and therefore includes angles and approaches that may not necessarily be considered “marketing” in the stereotypic sense of the word.
Finally, Trish focuses on doing more with less—that is, leveraging marketing dollars and resources as much as possible rather than succumbing to the belief that marketing has to cost a lot to be effective.
An accomplished speaker, Trish is a highly effective meeting facilitator and trainer. Her high energy, entertaining style, and articulate delivery ensure that attendees remain engaged with the material and scope of the sessions she manages. In addition, Trish is an experienced trade show and event manager; she manages logistics transparently while making sure that the event is meeting its business goals.
Trish also operates Success in Sweatpants, a coaching practice focused on helping freelancers and at-home service professionals get booked solid.
Teresa Welch, Senior Consultant and Copywriting Practice Lead
A recent escapee of corporate America, Teresa left the vice presidency of a publishing company in 2006 due to a cross-country move. Now, as a member of the 4R Marketing team, she provides persuasive sales copy to clients, homing in on customers’ pain points and supplying solutions with copywriting that sells. Also bringing her years of management experience into play, Teresa ensures the on-time, in-budget delivery of a range of marketing projects and initiatives.
Trish Aaron-Misura, Project Assistant
Trish provides expert assistance to all 4R projects. Her services involve tasks such as transcription, Internet research, and data entry. She also works with 4R managers to effectively track and manage client projects.
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